Sealed Air and Bradbury’s Cheese Pioneer Innovative Packaging System, Cutting Plastic Weight by 65%

Sealed Air Corporation and Bradbury’s Cheese are thrilled to announce a breakthrough in sustainable packaging with the launch of the CRYOVAC® AutoWrap Lite. This revolutionary system reduces plastic usage by up to 65% compared to traditional thermoformed packs, marking a significant milestone in sustainable packaging solutions.

The CRYOVAC® AutoWrap Lite not only minimises packaging material—using approximately 2 grams for 200 grams of cheese—but also extends the shelf-life of products to nearly 100 days. This innovative packaging system enhances productivity with its increased line speed and eliminates the need for expensive gases by effectively vacuuming out oxygen.

Stephanie Poole, Food Business Development Director, EMEA from Sealed Air explained, “The introduction of CRYOVAC® AutoWrap Lite brings numerous advantages beyond extended shelf-life. It enhances productivity and eliminates the need for CO₂ and Nitrogen, which are both costly and scarce.”

In 2022, Bradbury’s Cheese was presented with the advantages of the AutoWrap Lite system and conducted two successful trials to test its efficacy. The trials confirmed extended shelf-life across various cheeses, with the second trial ensuring no disruption to the supply chain or customer satisfaction. Encouraged by these results, Bradbury’s invested in the system, solidifying its position as a market innovator.

Brian Owens, Operations Director at Bradbury’s, commented, “As the largest independent speciality cheese provider, Bradbury’s is committed to exploring new market areas and expanding our product range. The extended shelf life is crucial, especially during peak seasons like Christmas, when demand surges by 30%.”

This initiative underscores Bradbury’s dedication to sustainability and operational efficiency. By reducing plastic usage and streamlining production processes, Bradbury’s can better plan for longer production runs with fewer changeovers, meeting both environmental goals and consumer expectations.

Stephanie Poole from Sealed Air concluded, “We are delighted to support Bradbury’s in their sustainability ambitions, achieving plastic reduction while enhancing production efficiency. Our collaboration will continue, ensuring Bradbury’s leads the dairy sector and expands their reach.”